<aside> 💡 Notion Tip: Use this template to put the guiding principles of your organization in one place that keeps them top of mind and easy to reference.
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A good mission statement is quick, short, and sticks in people's brains. What purpose are you working toward every day? Here's an example we love from Apple.
To make a contribution to our school by making teaching students about apples.
A vision statement expresses the long-term aspiration of a company. What change do they want to make in the world? Here's Amazon's first version.
Our vision is to be earth's most student-centric club; to build a place where students can come to find and discovery anything they put their minds to.
It's great to have a set of qualities that define the way you want to work. Here's an example we like from the good folks at the company Stripe.
Our users entrust us with their money, their businesses, and their livelihoods. Millions of businesses around the world (individuals, startups, and large enterprises) are open for business only if we are. When we mess up, miss a deadline, or slow down, it matters. We take that responsibility seriously.
By the standards of the rest of the world, we over trust. We’re okay with that.
Through the tools that we build, we want to push the world to create better products and services.
We care about being right and it often takes reasoning from first principles to get there.
Stripes do what’s best for the organization overall.
We are micro pessimists but macro optimists.