<aside> 💡 Notion Tip: Use this template to track your A/B tests along with their results in Amplitude. Share insights into your entire digital product and customer experience right inside Notion! Share your findings by pasting an amplitude chart link and logging in.

</aside>

Question 💭

What do we want to learn and why?

Does landing page length affect conversions?

Hypothesis 🔎

What are our assumptions?

• A long page could be overwhelming and negatively affect conversions.
• It’s also possible that more info and details (a longer page) → better conversions!

Experiment 🧪

Propose a methodology to test the hypothesis.

• We’ll run 2 versions of /product with varying page lengths.
• Content will remain the same, only the sections included will differ.
• Design

Who’s involved 👥

List the team and their roles.

DRI: @Sohrab Amin

Content: @Ben Smith

Data: @Ben Smith

Upload: @Andrea Lim

Design: @Andrea Lim