<aside> đź’ˇ Tip: Use this template by filling in the provided prompts.

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🦋 Our competitors, how we stack up, and how we talk about it.

Competitor Name vs Our Company Name

Where we win

Our key differentiators

Benefit A Benefit B
- But the wild things cried, “Oh please don’t go- we’’ll eat you up-we love you so!”

Discovery

Ask these questions to generate your messaging and/or sales strategy

<aside> <img src="/icons/question-mark_blue.svg" alt="/icons/question-mark_blue.svg" width="40px" /> Question 1

Details about that question, or insights/inklings we’re coming in with

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<aside> <img src="/icons/question-mark_blue.svg" alt="/icons/question-mark_blue.svg" width="40px" /> Question 2

Details about that question, or insights/inklings we’re coming in with

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<aside> <img src="/icons/question-mark_blue.svg" alt="/icons/question-mark_blue.svg" width="40px" /> Question 3

Details about that question, or insights/inklings we’re coming in with

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Objection Handling

Common points of pushback and what we can say back

Objection 1: phrased as a thing someone would say

<aside> <img src="/icons/error_blue.svg" alt="/icons/error_blue.svg" width="40px" /> More details about that thing

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<aside> <img src="/icons/refresh-reverse_blue.svg" alt="/icons/refresh-reverse_blue.svg" width="40px" /> Response

<aside> <img src="/icons/chart-mixed_blue.svg" alt="/icons/chart-mixed_blue.svg" width="40px" /> Key examples

Objection 2: phrased as a thing someone would say

<aside> <img src="/icons/error_blue.svg" alt="/icons/error_blue.svg" width="40px" /> More details about that thing

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<aside> <img src="/icons/refresh-reverse_blue.svg" alt="/icons/refresh-reverse_blue.svg" width="40px" /> Response