<aside> đź’ˇ Tip: Use this template by filling in the provided prompts.

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🦋 Why someone would want to work at our company

Why we’re here

<aside> <img src="/icons/star_blue.svg" alt="/icons/star_blue.svg" width="40px" /> Our mission

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Qualities we have in common:

<aside> <img src="/icons/science_blue.svg" alt="/icons/science_blue.svg" width="40px" /> We embrace differences but there are a small handful of qualities we expect everyone on our team to uphold in our work together

Team members that are successful here

<aside> <img src="/icons/heart-box-bow_blue.svg" alt="/icons/heart-box-bow_blue.svg" width="40px" /> Some qualities that the most satisfied team members embody, examples if you can

Team members that aren’t successful here

<aside> <img src="/icons/flag-pennant_blue.svg" alt="/icons/flag-pennant_blue.svg" width="40px" /> Some qualities that the least satisfied team members embody, examples if you can

Team stats you’re proud of

<aside> <img src="/icons/chart-mixed_blue.svg" alt="/icons/chart-mixed_blue.svg" width="40px" /> By the numbers:

Unique Attributes

*borrowed with pride from April Dunford’s Positioning Exercise, adapted for teams vs customers

Unique Attribute Value Who cares a lot
Something unique about working here The benefit this brings to employees The characteristics of employees that makes them particularly excited about that value. How to identify them?
Something unique about working here The benefit this brings to employees The characteristics of employees that makes them particularly excited about that value. How to identify them?
Something unique about working here The benefit this brings to employees The characteristics of employees that makes them particularly excited about that value. How to identify them?
Something unique about working here The benefit this brings to employees The characteristics of employees that makes them particularly excited about that value. How to identify them?

What to Expect

<aside> <img src="/icons/chess-queen_blue.svg" alt="/icons/chess-queen_blue.svg" width="40px" /> Anticipated joys

What things you think are going to be maximally satisfying to people that work in this company.

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<aside> <img src="/icons/mountains_blue.svg" alt="/icons/mountains_blue.svg" width="40px" /> Anticipated challenges

What things you think could potentially be snags for this person in this role.

Compares Us To

Comparison Example Reasons to join us Reasons to join them
Point of reference (ex–bigger, smaller, later stage, different industry, fancier title, bigger immediate team) Company names One reason One reason
Another reason Another reason
Another reason Another reason