DRI @Anonymous
Core Team @Anonymous @Anonymous @Anonymous
Channel YouTube, LinkedIn, TikTok, Instagram, Twitter
Kickoff June 5, 2023
Live Dates June 9, 2023 → June 30, 2023
Budget $50,000
Status In progress

<aside> <img src="/icons/bookmark_gray.svg" alt="/icons/bookmark_gray.svg" width="40px" /> Influencers, with their dedicated followings and established trust with their audience, are perfectly positioned to tell the story of Notion AI. They can provide authentic, relatable insights into the real-life benefits of our product.

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Goals & objectives

  1. Increase Brand Awareness: Utilize influencers to introduce Notion AI to their large and engaged audience base, thereby expanding brand visibility.
  2. Educate Potential Users: Have influencers create content that demonstrates the use and benefits of Notion AI, effectively educating potential users about the product's unique features, especially the powerful summarization tool.
  3. Drive User Sign-ups: Use influencer-generated content to drive followers to sign up or download Notion AI, thereby converting their audience into our users.

Metric goals

Metric Target
Reach and impressions 500,000 Impressions
Number of tutorial/educational content pieces 50 Posts/Videos
Number of sign-ups/downloads through influencer referral links 1,000 Sign-ups
Sentiment Analysis on Comments & Shares 80% Positive Sentiment
Follower demographics of influencers Reach 3 new key demographic groups
Likes, comments, shares, and saves 20,000 Interactions
Number of user-generated posts mentioning Notion AI 500 Posts
Number of constructive feedback comments 100 Comments

Content split

Our primary content focus will be tutorial videos due to their effectiveness in demonstrating the unique features and capabilities of Notion AI. These tutorials allow potential users to see first-hand how our product can streamline their workflow and enhance productivity, thereby facilitating a deeper understanding and encouraging adoption.

Total Content Breakdown:

Platform Number of Posts Content Type
YouTube 20 Tutorials, Reviews, Q&A Sessions
Twitter 10 Updates, Teasers, Engagement posts
Instagram 30 Photos, Stories, Reels
Blog 5 In-depth product reviews, Experience sharing, How-to guides
LinkedIn 10 Professional use cases, Productivity tips

Monthly Content Breakdown:

Month YouTube Twitter Instagram Blog LinkedIn
June 5 3 8 2 3
July 5 3 7 1 2
August 5 2 7 1 2
September 5 2 8 1 3

Influencers

Influencers

Examples

↓ Embed examples from YouTube, TikTok, Twitter, and more!

Long form video example

Long form video example