<aside> 💡 Tip → Use this template to outline your initiative, addressing key aspects from description to execution.

Template by Lenny Rachitsky. For advice on using the template, read this post.

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📝 Description: What is it?

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" />

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🔧 Problem: What problem is this solving?

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" />

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🔎 Why: How do we know this is a real problem and worth solving?

🏆 Success: How do we know if we’ve solved this problem?

🌍 Audience: Who are we building for?

🔬 What: Roughly, what does this look like in the product?