📕 Part 1: Product Brief (What & Why)

🌐 Overview

Provide a concise overview of the product. What is it, and why are we building it?

🔍 Background and Context

• Problem: What problem are we trying to solve?
• Challenge: What challenge are our users experiencing?
• Hypothesis: What is causing this challenge?
• Opportunity sizing: How does this product present an opportunity to solve the problem?

🏆 Success Criteria / Impact

Metrics to measure success

For example:

• Output → % of recordings that viewed
• Input → # of recordings using feature
• Input → # new creators using feature

Metrics to monitor

For example:

• # recordings created
• # average recording time
• % satisfaction with overall product

Team

• Product Manager:
• Design:
• Engineering:
• Data:

Cross-Functional Sign off

• Product Manager:
• Design:
• Engineering:
• Data:
• VP Product:

💡 Part 2: Solution Design

What are the design principles guiding the development of this product? What requirements does it need to fulfill?

📐 Functional requirements

Crawl - internal release

What are the minimum features and functions that need to be in place for an internal release?

Walk - MLP external release