Doc owner: @Sohrab Amin
Date: January 25, 2022
Department: Product & Eng
2-3 sentences of what the problem is, the recommended action and the key metrics. Best done at the end of writing the rest.
We’ve successfully increased landing page traffic for Q4 but metrics are far below industry standards. Interaction per visit, average time on page, number of shares need to improve.
Quickly state and explore the problem, with numbers about why this is a problem.
Landing page metrics are far below industry standards. Interaction per visit, average time on page, bounce rate need to improve. See full KPIs here → Landing page metrics.
Q4 - Landing page KPIs
| Oct 1 | Nov 1 | Dec 1 | Q4 Averages | |
|---|---|---|---|---|
| Page views | 8400 | 7800 | 9400 | 8533 |
| Unique visitors | 3450 | 3130 | 5690 | 4090 |
| Avg time on page | 0.4h | 0.35h | 0.5h | 0.416h |
| Interaction /visit | 1.5 | 2.1 | 2 | 1.866 |
| Bounce rate | 12.00% | 16.00% | 18.00% | 15.33% |
| Scroll depth | 50.00% | 60.00% | 45.00% | 51.67% |
| Num shares | 145 | 186 | 225 | 185 |
Brainstorm a list of potential solutions for the problem below.