<aside> <img src="/icons/color-palette_purple.svg" alt="/icons/color-palette_purple.svg" width="40px" /> The purpose of the Marketing team in Lumi is to create and implement effective strategies to promote and enhance the visibility of Lumi's products and services. Through market research, analysis, and collaboration with other teams, the Marketing team aims to attract and engage customers, build brand awareness, and drive business growth. By utilizing various marketing channels and techniques, the team strives to effectively communicate Lumi's value proposition and establish a strong presence in the market.

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Priority Audiences

The priority audiences for the Lumi Marketing team include:

• Potential customers interested in Lumi's products and services
• Existing customers of Lumi
• Local community members and residents
• Business owners and professionals in related industries
• Influencers and bloggers in the food and beverage industry

Additionally, the Marketing team focuses on targeting companies in the London area.

• Restaurants and cafes
• Hospitality and tourism
• Food and beverage suppliers
• Event planning and catering
• Co-working spaces and offices
• Local businesses related to the food and beverage industry

Marketing Strategy