Provide a summary of the campaign.
<aside> <img src="/icons/cursor-click_gray.svg" alt="/icons/cursor-click_gray.svg" width="40px" /> In Q4, Notion will launch an awareness campaign for personal users across key global markets to drive new site visits and account creation. The campaign will focus on highlighting the customizability of Notion and how it can be used for planning, organizing, and managing one's life. The primary objectives of the campaign are to increase brand awareness and drive traffic to the site. The campaign will showcase Notion's organization and goal-setting features, including databases, to-do lists, and calendars, as well as its sharing and collaboration capabilities.
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<aside> <img src="/icons/list_gray.svg" alt="/icons/list_gray.svg" width="40px" /> Table of contents
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Key stakeholders involved in this launch. Add rows or columns to this table by hovering towards the right or bottom of the table and clicking the + that appears.
| Driver(s) | @Anonymous |
|---|---|
| Approver(s) | @Anonymous |
| Contributors | @Anonymous @Anonymous @Anonymous |
| Informed | @Anonymous @Anonymous |
| Staff Sponsor | @Anonymous |
Link to all key documents that are relevant for this campaign.
Use this section to list all campaign goals and objectives.