Netflix's branding framework

(Go here 👆 then click Duplicate to copy it to your workspace)

Former Netflix VP of Product Management Gibson Biddle uses three simple tools to help define an enduring brand. By combining these tools in one template, you now have everything you need to start crafting the story behind your company.

Some highlights of the template:

• Helpful prompts and examples guide you through the framework, giving you an understanding of how to make the most of a section before moving you on to the next.
• Each section contains synced blocks for collecting answers, allowing the same content to be displayed in a more succinct overview page. This one-pager is perfect for sharing with the whole team, keeping everyone aligned with the company's messaging.