AI’s usefulness depends on two key factors: its capabilities, and the knowledge it has access to.
2022
Content generator📈 Broad applications: Brainstorm, summarize, synthesize.
📉 Generic knowledge: Doesn’t understand you or your company.
🔨 Tools: ChatGPT, GitHub Copilot, Notion AI Writer.
2023
Question answerer📉 Narrow applications: Can search, but not create.
📈 Personalized knowledge: Understands company docs & plans.
🔨 Tools: AI-powered search tools, Notion AI Q&A
2024
Knowledge assistant📈 Broad applications: Capture, refine, and maintain knowledge.
📈 Personalized knowledge: Understands company docs & plans.
🔨 Tools: The new, smarter Notion AI Coming soon
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What gets in the way of efficient, high-quality work? Difficulty of information retrieval, tedious tasks, and context switching.
<aside> <img src="/icons/subtask_red.svg" alt="/icons/subtask_red.svg" width="40px" /> Companies rely on a growing number of apps to run their businesses: 69 apps at smaller companies, up to 211 apps at companies with 2,000+ employees.
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<aside> <img src="/icons/briefcase_red.svg" alt="/icons/briefcase_red.svg" width="40px" /> Knowledge workers say their average workday consists of:
<aside> <img src="/icons/clock_red.svg" alt="/icons/clock_red.svg" width="40px" /> Workers spend about 3 hours per day searching for information.
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<aside> <img src="/icons/hourglass_red.svg" alt="/icons/hourglass_red.svg" width="40px" /> Tool proliferation is harmful to productivity. It takes 23 minutes to regain focus after context switching.
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