<aside> 💡 Notion Tip: Use this template to navigate product launches with Notion's GTM plan: from initial strategy to launch day details.
</aside>
| Product/Launch name | What’s the name of the product? |
|---|---|
| Product description | What’s launching? (in 1-2 sentences) |
| Date | When is the marketing launch date? |
| Audience | Who is the primary audience for this launch? |
| Positioning | How are we positioning this feature? (in 1-2 sentences) |
| GTM Slack Channel | Where are people talking about the work? |
| PMM | |
|---|---|
| PM | |
| ProdOps | |
| Eng DRI | |
| Design DRI |
Link to any additional docs
@
This section should provide a clear summary of what we’re launching and why.
Additional Context [If needed]
What are we launching? Short description and list/table of key features and capabilities. Option to include problem they solve or 1-2 line value of each.
What are the key methods that we’ll deploy that will make this launch a success? Best presented as a list [method, description, example of tactic].
What does success look like? What metric are we trying to move? How will we know if the launch is successful? Table of w/ objectives and key results best.
| Objectives | Key Results |
|---|---|
| Objective 1 | - KR |
| Objective 2 | - KR |
This section should describe how we’re talking about the launch and positioning it in the market.