Problem

Onboarding Flow Issues:
- High Drop-off Rate: 23% of users drop off during onboarding due to complex forms and long verification times.
- Cumbersome Design: Too many steps cause cognitive overload for users.
Performance Bottlenecks:
- Slow Load Times: App launch time averages 4.5 seconds, above the 2.5-second industry benchmark.
- Processing Delays: Transaction delays average 3 seconds, causing friction during key app interactions.

Objectives / Goals

Onboarding Flow Refresh:
- Reduce Drop-off Rate: Lower onboarding drop-off to below 10%.
- Simplify User Journey: Cut steps from 6 to 4 to reduce cognitive load.
- Increase Verification Speed: Implement verification to process within 30 seconds (down from 1-2 minutes).
App Performance Improvements:
- Load Time: Reduce app launch time to under 2.5 seconds.
- Transaction Speed: Improve transaction times by 50%, targeting under 1.5 seconds.
- Overall Responsiveness: Enhance UI performance, especially during data-heavy tasks like transaction history.

User Engagement	Onboarding completion rate	+30%
	1-week retention	45% → 60%
App Performance	Average load time	-40%
Sub 3 seconds
	Average processing time for transfer	Sub 1.5 seconds
Customer Satisfaction	NPS	60 → 69
within 3 months
	Customer support ticket inflow	-20%

Step 1: Welcome screen with a clear, engaging introduction to the app’s features.
Step 2: Simplified account creation, combining email, phone, and password setup into a single screen with autofill suggestions.
Step 3: Instant identity verification using advanced algorithms and API integrations, reducing wait time for approval.
Step 4: Personalized dashboard setup based on user preferences (optional step), and immediate access to core app features.

Screenshot 2024-09-09 at 14.35.51.png