In this exercise, you’ll position your company’s “sliders” between pairs of brand extremes.

Each person places their name where they believe the company is on the axis between these extremes. If you want to think about where you're going to put your name beforehand, that's for the best.

We'll discuss any outlier decisions and then we’ll check the box to highlight the Decider‘s final picks.

Instructions

1. Place stickers individually → 5 mins
2. Discuss → 20 mins
3. Decider updates their choices if needed → 5 mins
4. Check the box below to highlight the Decider‘s pick

Select brand personality

↓ Place your own name in each row at the level you think best describes the brand. Select only one answer per row.

Personality scales

View all answers

↓ This table will populate with names as your team makes their selections above.

Untitled

↓ Select the Decider and then check the Highlight Picks checkbox to display their selections in the table above.

Personality scale settings

Next up: Competitive landscape →