<aside> <img src="/icons/light-bulb_orange.svg" alt="/icons/light-bulb_orange.svg" width="40px" /> Tip: Use this template by filling in the provided prompts to prepare for a product to launch on Product Hunt.

</aside>

Type of launch

<aside> <img src="/icons/kind_orange.svg" alt="/icons/kind_orange.svg" width="40px" /> What type of launch are you doing?

</aside>

• Net-new launch of a product that’s never been listed on Product Hunt before
• Update to a product that currently exists on Product Hunt
• A separate product-line from my existing product, but under the same parent-brand

Goal of launch

<aside> <img src="/icons/bullseye_orange.svg" alt="/icons/bullseye_orange.svg" width="40px" /> What are you trying to achieve with this launch? Please indicate your primary goal.

</aside>

• Reach an audience of highly-engaged product lovers.
• Get feedback that improves products.
• Validate that the idea for a product is a good one/find product-market fit.
• Collect social proof in the form of reviews and testimonials.
• Find customers from people who land on Product Hunt searching for new products
• Find funding (venture capitalists and the tech press use Product Hunt to find buzz about the next big thing).
• Hire/find a co-founder or other top talent.
• Keep up with competitors who are also launching on the platform.