Agency Overview

Company background, relevant experience, and key personnel involved in the project.

Case Studies

Examples of successful paid ad campaigns, especially within the fintech or financial services industries.

Proposed Strategy

A high-level outline of the paid ad strategy, including targeting, platforms, creative direction, and projected performance metrics.

Creative Portfolio

Samples of previous ad creatives (video, static, and copy) relevant to this project.

Budget Proposal

A detailed cost breakdown, including fees for strategy, creative production, ad placement, and optimization.

Timeline

Estimated timeline for strategy development, creative production, campaign testing, and launch.

References

Contact information for at least three clients from previous or current campaigns, ideally within the fintech or financial services space.