<aside> 💡 Tip → Use this template to build a framework for crafting a persuasive sales narrative.

</aside>

When you’re selling something, you have to start from the beginning and understand the problem.

Find pain

What’s the problem? What’s the challenge? What’s broken? What’s the pain point?

<aside> <img src="/icons/arrow-right-basic_blue.svg" alt="/icons/arrow-right-basic_blue.svg" width="40px" />

</aside>

Build value

Has anyone ever explained to them why fixing the problem is important? How do we educate them why they should care?

<aside> <img src="/icons/arrow-right-basic_blue.svg" alt="/icons/arrow-right-basic_blue.svg" width="40px" />

</aside>

Create urgency

Why should they do something right now? Why is this a priority?

<aside> <img src="/icons/arrow-right-basic_blue.svg" alt="/icons/arrow-right-basic_blue.svg" width="40px" />

</aside>