<aside> 💡 This template is inspired by Sequoia’s pitch deck framework, which helped frame business plans for early-stage startups that have become market leaders.

Writing a Business Plan

</aside>


Company purpose

<aside> <img src="/icons/confetti-party-popper_green.svg" alt="/icons/confetti-party-popper_green.svg" width="40px" /> Start here: define your company in a single declarative sentence. Keep it simple and focused. It’s easy to get caught up listing features instead of communicating your mission.

</aside>

<aside> <img src="/icons/pencil_gray.svg" alt="/icons/pencil_gray.svg" width="40px" />

</aside>


Problem

<aside> <img src="/icons/thought-dialogue_green.svg" alt="/icons/thought-dialogue_green.svg" width="40px" /> Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions?

</aside>


Solution

<aside> <img src="/icons/light-bulb_green.svg" alt="/icons/light-bulb_green.svg" width="40px" /> Explain your eureka moment. Why is your value prop unique and compelling? Where does it go from here? And why will it endure?

</aside>