Template by Nels Gilbreth and Lenny Rachitsky. For advice on using the template, read this post.

Mission

e.g., “To accelerate the world’s transition to sustainable energy”

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Vision

e.g., “To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.”

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Values

e.g., “Focus on the user and all else will follow.”

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Goal

e.g., 2 million bookings

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Strategy

<aside> <img src="/icons/globe_gray.svg" alt="/icons/globe_gray.svg" width="40px" /> Situation: What is the state of affairs today?

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<aside> <img src="/icons/report_gray.svg" alt="/icons/report_gray.svg" width="40px" /> Complication: What’s the problem that needs to be fixed?

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<aside> <img src="/icons/light-bulb_gray.svg" alt="/icons/light-bulb_gray.svg" width="40px" /> Solution: What do you recommend we do to resolve this complication?

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Strategic Pillars