<aside> 💡 Notion tip: Use the prompts on this template to help you define user personas.

</aside>

🦋 Who are our users and what do they care about?

[Priority Level] Name of Audience

About Me

An overview of my role

<aside> <img src="/icons/briefcase_blue.svg" alt="/icons/briefcase_blue.svg" width="40px" /> Job title(s)

• Example
• Example
• Example </aside>

<aside> <img src="/icons/bullseye_blue.svg" alt="/icons/bullseye_blue.svg" width="40px" /> Objective(s)

• A thing to solve
• A thing to solve
• A thing to solve </aside>

<aside> <img src="/icons/news_blue.svg" alt="/icons/news_blue.svg" width="40px" /> Background

• Prior job
• Prior companies
• This college major </aside>

<aside> <img src="/icons/kind_blue.svg" alt="/icons/kind_blue.svg" width="40px" /> Examples

• This real person’s LinkedIn
• A real person’s company bio
• A real person’s resume </aside>

My motivations

What’s important to me

<aside> <img src="/icons/gift_blue.svg" alt="/icons/gift_blue.svg" width="40px" />

</aside>

How I’m measured

• This is my success criteria
• This is the key metric in my QBR
• I watch this metric

My stakeholders

• This person is my boss
• This person is the real decision-maker
• I bring this person in on my decisions

Ask me

What would be helpful to learn

<aside> <img src="/icons/question-mark_blue.svg" alt="/icons/question-mark_blue.svg" width="40px" /> Discovery Question like details about job, challenges I’m facing, how my team works, who I work with

</aside>

<aside> <img src="/icons/question-mark_blue.svg" alt="/icons/question-mark_blue.svg" width="40px" /> Discovery Question like details about job, challenges I’m facing, how my team works, who I work with

</aside>

<aside> <img src="/icons/question-mark_blue.svg" alt="/icons/question-mark_blue.svg" width="40px" /> Discovery Question like details about job, challenges I’m facing, how my team works, who I work with

</aside>

Pitch Me

How to talk to me about your product and company