| Date | October 16, 2024 |
|---|---|
| Project Name | FinBank Paid Advertising and Creative Campaign Strategy |
| Vendor | BlueSky Digital Marketing |
| Client | FinBank Corp. |
| Attendees | • Lisa Hughes (Account Manager, BlueSky Digital) |
| • David Zhang (Creative Lead, BlueSky Digital) | |
| • Rachel Cohen (Performance Analyst, BlueSky Digital) | |
| • Jane Thompson (Marketing Director, FinBank Corp.) | |
| • Mike Andrews (Digital Marketing Manager, FinBank Corp.) | |
| • Emily Wright (Brand Strategy Lead, FinBank Corp.) |
BlueSky Digital has been selected as the marketing partner for FinBank Corp. to develop a comprehensive paid advertising strategy and creative campaign. The primary objectives are to drive customer acquisition, build brand awareness, and generate a strong return on investment (ROI) for FinBank’s digital banking products.