<aside> 💡 Notion tip: Click into each subpage to discuss and organize notes for each question. To read more about Merci's zero to one framework, read her full blog post.
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1  Your core product is your go-to-marketThe ability of a brand new user to understand and complete the core workflows of a product determines whether your product delivers immediate value to your customers — Day 0 value. If a tool is not useful, people will simply not come back. This is what makes onboarding the most critical part of any growth strategy — successfully onboarded users retain well and go on to drive massive organic adoption. More thoughts here →
↓ Use the pages below to discuss each question in detail with your team.
Some questions for you and your team
2  Your business model is your go-to-marketThe opportunity and risk of a self-service product is that anyone can sign up and immediately start using the tool. It becomes very important to position and package the product correctly so that prospective customers form the right assumptions about what the product experience will be like. More thoughts here →
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3  Your positioning is your go-to-marketWhen anyone can sign up and immediately start using the tool, it’s very important to position and package the product correctly. Positioning is how you tell customers what your product is. More thoughts here →