FinBank Corp. seeks a marketing agency to develop a data-driven paid ad strategy and creative campaign targeting young professionals, small business owners, and underserved markets. The goal is to attract new customers to FinBank's digital banking solutions, including mobile payments and personal loans, with engaging, brand-aligned content.
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Wendy Sharma Marketing Director, FinBank Corp. [email protected] Phone: (555) 123-4567
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Partnering with a marketing agency, FinBank aims to accelerate growth, expand market share, and strengthen customer connections.
| Requirement | Description |
|---|---|
| Paid Ads Expertise | Proven experience in developing successful paid advertising campaigns across Google, Facebook, Instagram, LinkedIn, and other relevant platforms. |
| Data-Driven Strategy | Ability to create a data-driven ad strategy backed by research, analytics, and market trends to identify optimal ad placements and audience targeting. |
| Creative Development | Expertise in developing engaging, conversion-driven ad creatives (both visual and copy) that resonate with different customer segments. |
| Audience Segmentation | Ability to effectively segment audiences based on customer data and target key demographics, such as young professionals, small businesses, etc. |
| Budget Management | Experience managing advertising budgets of $500,000+ annually, with a strong focus on maximizing return on ad spend (ROAS). |
| Project Management | Dedicated account manager with experience in managing fintech ad campaigns, available for weekly check-ins and ongoing communication. |
| Analytics and Reporting | Detailed performance reports with key metrics (e.g., CTR, CPA, ROAS) and recommendations for optimization based on data analysis. |
These requirements ensure that the selected agency has the capabilities to meet FinBank's comprehensive needs for a paid ad strategy and creative campaign that will drive customer acquisition and strengthen our brand presence.
The estimated budget for this project is $70k, allocated across strategy development, creative production, and ad placements. Agencies should provide a detailed breakdown of costs in their proposal, outlining how the budget will be used to achieve our goals.
Submit the following by October 10, 2024: